Category Archives: pua

Review: Married Man Sex Life Primer

There is a good chance that you will find sections of The Married Man Sex Life Primer 2011 offensive.  As a therapist, I’m here to bring lots of new points that one may not like at first but that are important for change.  This book falls right into that wheelhouse. The basic premise of how heterosexual couples typically interact can easily sound politically incorrect in our current social context.  However, the science, long term data, and reality pretty much solidify the notion that men and women (that are attracted to one another) often create standardized gender roles.

Hence,  similar stories can be heard from couples in my office on a daily basis.  Many men in long term relationships come in stating  that  they feel taken advantage of,  treated poorly, and do not have the sex life they desire.  All the while, these men dote on their spouses, provide a steady income, parent their children, and are all around good individuals. Or the opposite happens, that a man gets so frustrated with feeling mistreated that he totally disconnects and becomes a full on jerk to his spouse. Either way,  I sit across from them with a heavy heart thinking time and time again about how they confuse turning a woman on sexually with being a good provider.

Here is a bit of generalized truth — most heterosexual women are wired to want a male partner that is great at caring for her (potentially her children as well) AND is dominant enough to sexually excite her. The concepts are NOT mutually exclusive. In fact, Athol Kay’s book explores the nature of how to balance the alpha male parts that often make a woman sexually excited along with the beta qualities that are crucial for a prosperous long term relationship. One doesn’t have to be a cruel person to make his partner want to have sex, just like one doesn’t have to be treated poorly to have a loving romance.

Now before you start assuming I’m advocating men being violent and women being doormats, how about considering that  my profession is to create a context where individuals can locate a pathway towards success   This all brings us back around to Athol Kay.  He wasn’t some guy who naturally was some arrogant bad-boy and his wife was not an ignorant pushover. They were (and are) two regular people with a relationship, mutual respect, careers, children, and life goals. They love each other and seek a long term monogamous relationship. Completely standard for the understanding of heterosexual romance. If you wanted more details, you can read about his ongoing love affair, struggles, and triumphs at his blog at

The Married Man Sex Life Primer is a realistic look at how a man within current societal norms (read: a nice-guy-personality) comes to terms with the fact that acting in more “high value” way makes his wife happy and sexually excited.  The book works through the basic science of heterosexual male/female  chemistry, interactions, and expectations that traditionally generate a long term sexual relationship.  At no point does Athol ever pretend that this whole process of becoming more alpha male is easy for him. Consider for a moment your own preconceived notions about what it means to be  a male nurse in our society and add that to the author’s background. Kay’s natural approach to things is from a care-taking mode and he had no intention of being mean to his wife, even if he was going to have a better sex life.  In fact, he was often shocked and confused by his wife’s reactions to his more dominant presentation. However, the book takes you along his journey towards integrating the science, emotion, and results of his balance between high value alpha actions and beta value response for a beautiful shift in romance with his wife.

There are many striking ideas within the book but one of the main themes appears to be that for a heterosexual man to create an erotic context for his wife it requires him to become her lover, with all the under and overtones of what that term means. Just as often as the sad husband sits across from me, his lonely wife tells stories about how she just wants him to pay attention to her.  And truthfully, beyond hormones this is a huge factor in how affairs get started. The female just wants to be heard, flirted with, and treated in a way that desires her presence.  Women obviously play their part in relationship troubles by becoming  unaffectionate and overly demanding.  Still,  like in all things change can only happen within not at another person. Kay puts it like this:  “My approach is that husbands need to find out how to become sexier to their wives and that will trigger her sexual interest. So rather than trying to ask her to change, you need to change for the better. The obvious solution is to step in and act like her lover would.” Sage advice, indeed.

This work is not ground breaking new information (as most of it is evolutionary psychologically based), yet Kay’s ability to cast an honest view on these dynamics is refreshing and important.  If you agree or disagree with his premise on male/female roles within marriage is really besides the point, because he himself advocates not just one approach but whatever it personally takes to make yourself and you relationship better… and I think this is something we can all agree upon.  The Married Man Sex Life Primer can be used as a way to jump-start your intimate relationship again. However, it feels more like a way to generate change within men that have lost their personal focus.  And no matter what gender or sexual relationship you choose to explore, it will always feel sexy to be around a person who is confident within themselves and has a vision for their life ahead.

The Married Man Sex Life Primer 2011 by Athol Kay


In my next set of posts on evolutionary psychology I’ll be addressing terms like gender and sex roles, high value and dominance.  I’ll discuss at how these ideas can manifest themselves in ways that promote positive growth rather than blindly accepting societal defaults and assumptions.


Seducing the Seducer — Part 1

I spend a ton of time reading, thinking, discussing, and implementing topics that have to do with power dynamics, evolutionary psychology, seduction, mental health, and emotional authenticity.  They all flow for me into a sex positive approach to therapy.

I have been a student of Ericksonian hypnosis and NLP for over 10 years. From those trance-induction building blocks,  I learned about Speed Seduction (the older term).  Ross Jefferies was really the only person at that juncture combining the ideas of natural rapport with sexuality. I was intrigued and actually am proud to say that I had numerous conversations  with him.  At the time, it was ground breaking concept formation to marry these two obviously similar seeming schools of thought.

Yet, there was a problem area with all this new exciting information. The thorn in my psychological side with Speed Seduction was often the same concern  I later had with the emerging  PUA communities. It all seemed so harshly negatively based. I would read these people (mostly men at that point) talking about picking up women and it was a very pump-em-and-dump-em kind of system. There was little to no discussion about seducing from an emotionally authentic way.  The focus was to build a man up by diminishing the self-esteem of a woman (remember this was all single hetero male focused).

Side Rant for clarification —  I have no problem with people engaging in sex casually or otherwise. I’m all for being primal- spiritual- kinky -romantic (or a zillion other variations) sexually.  I’m even an avid supporter of using your personal skill set, trance-rapport techniques, science, and any positive physical features one has to attract another person. In fact, I often work with many clients on these very things.  However, the difference is I specifically do so  from a positive-consent-based foundation.

Everything I saw was focused on feeling good about yourself by making another person feel less than.  I’m all about the truth of determining value based on your own personal values and social mores. Yet, when you are acting in a way to belittle another person to get them to have sex with you it  just seems shady. I’m not saying it doesn’t work, but I am saying there is some lack of personal integrity. If one is working to establish high-value (as most seduction techniques express as a goal) I never saw the high value in lying or being cruel. It feels a bit like a crude hack as opposed to a well thought out positive sculpting process.

It seemed obvious to me that you would want to be seduced or seduce another by lifting up their self respect…even if your intent is for a one night stand.  I just kept thinking that if you can’t seduce someone into wanting to date or have sex with you and have them feel better about you and themselves afterward, it doesn’t seem like you did a very good job.  However, I appeared to be the only one thinking this. And basically the hetero female population that was paying attention to seduction culture was just outraged and dismissed it all.  Both sides seemed to say it was an all or nothing system. I felt stuck within my own world of knowing the value of these ideas but still not having a delivery system that was uplifting.

So time went on and The Game was published. Pick up artistry began to gather a bit more attention. By this point Mystery and a few others were riding on the coattails and creating a more up-to-date community for seduction. The trend was to make things look a more palatable for the general public and even open up the marketplace to women. It was a step in the right direction as far as I was concerned.   I felt personally intrigued and continued to use many of the techniques in situations…but nothing felt healthy and positive enough to share with clients.

Then a friend, who also studies seduction personally and for business use, recommended The Authentic Man Program. I was thrilled to see people using the  rapport skills in a non-shaming way. They were taking all the NLP, psychology, and sexuality concepts and rolling them together. It made my heart sing. Finally, there was something I could recommend to clients.  I took the courses online and learned a lot. I really enjoyed Bryan and Decker. They felt like honest people using these ideas in a healthy way. I recommended the classes in person or online to clients.  One small problem is that it is expensive. Not every client that could benefit from their ideas was able to be exposed to them.  The search continued.

More time passed and another friend was looking into David Deida’s work,  so I happily joined in the fun. Deida’s ideas had a wonderful sensual and spiritual feeling to them.  They were direct in the evolutionary psych components and incorporated the piece of creating a higher sense of purpose as a way to seduce. He also came from a perspective of being in a long-term relationship.  I loved stitching as many elements as possible into the fold.  And now I had at least one author that I could recommend and felt comfortable sharing with clients.  However, there were a few small concerns.  If the client was not naturally leaning towards being introspective, open to some spiritual elements, or already had a base for seduction skills …it was a bit too much to take on for the first round. Clients reported that there was some good stuff but didn’t exactly resonate.

I had yet more conversations  (well really me complaining) about this weird gap in teaching these ideas to others. A friend came to the rescue and started a blog  about seduction within long-term relationships.  I felt like I was finally able to reliably send clients to a site that I trusted would be smart, relationship safe, and that was teaching these combined principles.  Then due to the very hectic schedule of the author, the blog was simply not going to continue due to lack of time to commit to it properly. My heart sank… would I ever find the right mix for this approach to suggest to my clients?

It was becoming some sort of personal mission without consciously realizing it.  However,  now I was fully aware and had no idea where I was going to find the time to write this book, but I figured it would need to be done.  It would go on the list with the other projects I’m working on.

Then one day it happened…. there was this blog…. Married Man Sex Life by Athol Kay.  A man saying  the things that my clients had said:  all the things that they were afraid to admit to themselves,  all the things they felt shame about expressing to others, and all the things they resented and loved about dating and sex and marriage.  It was a real person who happened to be so smart and honest that it was almost impossible not to side with him. He wasn’t a jerk, he wasn’t single, and he didn’t naturally come to all this understanding with a dominant personality.  Kay was providing this knowledge base and it felt worthy of suggesting to a few clients.  The feedback was awesome and I just kept thinking about how great it would be if this guy would just write a book.   These core ideas are actually really important and of course it would make my life easier if someone would put all of it together nicely packaged so I could just tell clients to go get the book.

And then just like that… there was word that his blog was going to be turned into a book.  I began to get more and more eager for the release of The Married Man Sex Life Primer.   It was going to happen,  I was finally really and truly going to have material worthy enough for clients.  My standards are exceedingly high and so were my expectations of his work. Athol Kay had managed to seduce this therapist who loves  teaching seduction into wanting to read his book,  review it, and hopefully recommend it to clients.

In Part 2 of Seducing the Seducer … I’ll share how I read the book in record time,  got to talk with Athol Kay about his work,  and my review of the book The Married Man Sex Life Primer. And for the record, no one paid, asked me to, or even encouraged me to ever seek out this information, interview, or blog posts.  This is all about my interest in the field, being a therapist, and knowing that many of these ideas help others.